Monday, August 3, 2009

Video Marketing - It Doesn't Have to Be a Blockbuster to Be Profitable

By Jamie Holt

I could rattle on here about how you must structure your video properly or how you have to have a script and how a good video capturing software is required, but I will not do that to you and I will also tell you just why anyone and everyone should be trying their hand at video marketing, regardless of budget or lack thereof.
I have to say that without a shadow of a doubt that some of the best videos out there on the internet today are born from the most basic recording systems ever and they do really well in terms of profit and traffic.
And this comes down to one underlying reason and concept:
Content Is King!
Video marketing is all about providing for the viewer in a way that not only entertains, keeps them interested and educates, but also you want to encourage your M.D.A.(most desired action) be that sale, or subscription to your newsletter, but what you video needs to do is provoke a response form the viewer. And let me tell you that no matter how much or how little you spend on creating videos, if your message is poor then your results will be the same.
You cannot just pump out any old video in the hope that it will bring in a surge of traffic to your website, but what you can do on a very limited budget is get your self a cheap video cam and grab yourself camtasia and you are away. If you focus all your video creation efforts on these few points below you will be sure to find video marketing success:
1. Provide for the viewer, your content needs to be worthwhile and deliver for them and you can be sure that if your video does not give value then your viewer will soon stop viewing.
2. Encourage a response, you need traffic from your videos then be sure to include your domain name and branding, if your video follows step one then adding this into it will be a recipe for results.
2. Entertain at the same time, I don't mean only making people laugh, but enlighten in a way that your viewer can connect with you an help them to stay interested in what you are sharing.
These video marketing tips have served me well and resulted in some really solid, worthwhile result for me and I am sure that if you follow them you will get results regardless of what you are able to spend on production of your videos.
Jamie Holt is a full time internet marketer and entrepreneur and author of the how to guide for affiliate marketing - Affiliate Xtreme, You can find it for free at:
http://www.reviewtime.info
And don't forget to check out his daily drop guidance tips over at: Affiliate Marketing Help
Article Source: Jamie_Holt

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